Puma Mihara 2008.
Creative Direction, 2D Animation.
Credits
- Client
- Puma London
Description
The goal was to create a clip that is neither an ad nor a short-story, but still tells something about the designer Mihara and his collection.
It’s a clip that merges different influences from the current Mihara collection like patterns, furs and fabrics into a visual story that is fitting into the environment of the Mihara sections in the Puma flagship-stores.
Mihara challenges the boundaries of sports and fashion. Mihara’s footwear collection is sporty in its appearance and detailing, but there’s no intention of releasing the collection as shoes for sport.
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